New Year Special – Huge SEO Package Savings

HUGE Savings: Happy New Year SEO Digital Marketing Value.

Get $6000 worth of free Social/Content Marketing Services with a 12-month SEO plan, including a promo video on the top 5 reasons to do business with you.

Now is the time to boost your web presence in 2015.

Traffic Increase GuaranteeOrder our $650/month SEO package, and get $6000 worth of social media marketing for FREE.

This package is for 12 keyword phrases, lots of blog content marketing, press releases, and at least one promo video.
Or, get more aggressive with fewer keywords, like the 3 keyword phrase package.  

(you are also actually getting the 650/m package for around 550/m with quarterly payments).

Must order by Jan 31, 2015, so we can begin in February.  See the details here:

2015 New Year Extreme Digital Marketing Promo

This package comes with a GUARANTEE of 40% increase of TRAFFIC to your website in a year for newer sites, and 20-30% a year for websites that already have 2000+ visits per month.  Genuine web traffic will come from search engines and other digital marketing such as content marketing and social media efforts.
Conditions apply.  

CALL NOW for a meeting – phone or in-person.  Toll-free – 1-877-959-3302 Local: 778-578-1202

ALSO, Give your Brand a Big BOOST with this Discount..
Brand Booster is normally $595, get it in November/December for just $495 (or Free if you order the Promo package above).

Click the picture below to see what you get:

Boost Your Business Brand Online

Dragon’s Den, Websites, and Arlene

Rant about Misunderstanding of Websites by Smart Business People

When watching Dragon’s Den Wed. Nov. 19, 2014, (see video episode below) a BC man shocked everyone asking for $2 million for just 4% of his business.
(Disclaimer: these are not direct quotes – but by memory).

What does his company do?
Generate traffic and leads to real estate agents and companies.

How does he do it?
Through creating well-optimized websites, ranking them, getting traffic to them, and generating leads from them for the real estate firms.

He said it takes a year to build the search positions through SEO (& website), but once done, it can bring huge returns.
This sounds like a long time for people, but he’s right – real estate is a VERY competitive niche in search engines, and there are SO many keyword phrase variations.

Frustrated rantAnyway, Arlene Dickinson, who I respect as a business person, just didn’t get it this time.  She said there must be huge competition of other companies trying to do the same thing.  The man (Morgan Carey) said, No, amazingly not.  Very few deliver comprehensive web services to real estate agents.
Arlene then kept smirking in disgust as if the man knew nothing, and insisted,
 “Come on, there must be many who are making websites for real estate agents.” and later she muttered something like,
“You’ve been had. They just make websites. Alot of companies do that.”

Here’s my rant. 
1. She wasn’t listening.  That’s one of my beefs with these know-it-alls. They are awesome at business in general, and their respective fields they do business in, and investing, but it gets annoying when they suddenly know all about an industry having done no market research about it themselves, and less than the person pitching to them.  I remember several occasions when they were adamant about something, but very wrong.  We all make mistakes. Now the main one.

2. To continue – I could tell she wasn’t listening, because she thought they “only did websites”.  She didn’t seem to get this. She should know marketing. You can’t bring leads to agents if ALL you do is “websites”.  Websites do not bring more leads or business.  THey need TRAFFIC and CONVERSION to contacting the agents.  In competitive niches, there is a HUGE amount of work between the “A” of “website” and the “Z” of “leads”.  Let me educate a little.

* Make website  (majority are not made with search engines in mind, nor with marketing conversion in mind).  
* Optimize the website for search, and for marketing purposes (they include great tools like a CRM integrated with it).
* Establish a web presence beyond the website to increase reach and exposure to the brand and website
* Populate those external web properties with content that establishes the company as an expert in it’s field
* Drive traffic to the main website from other web properties through social media, syndication, press releases, etc.
* Make and rank VIDEOS to help ranking and promotion, and other marketing activities.

She’s right that there is no shortage of freelancers and companies “just making websites”.  But she totally missed the main point – anybody nowadays can make a website – it’s the integrated tools for marketing, the traffic and ranking combined with that which has very little competition.
What is still very rare?  Being able to turn that website into a money-making machine for your business.  THAT skill has very little competition. Business owners have no patience for that skill to get put to work, nor the budget for the time and work it takes to achieve it.
The reason? They don’t understand it.  They don’t realize all the work involved between “making a website” and getting to the point of getting lots of leads through that website.

So, in the end, the business owners decides:
1) I don’t want to take the time it takes to make my website visible and effective, or to educate myself on what is really needed.
2) I don’t want to invest in experts to get my site more visible through other web properties.
3) I only expect a website to solve my problems, and some basic on-site SEO (rather than continual content marketing from external sites which are required also as part of “seo”)   At this point, I must say that many web design companies are deceiving.  They leave the impression to business owners that a “well optimized website” will rank them in search engines.  So they advertise, “search friendly websites”, or “includes SEO”.   What they MEAN, is they intend to make the website structure search friendly, and perhaps add the meta tags needed.  This IS necessary for search rankings, HOWEVER, it is only the required FOUNDATION for good rankings.
Without on-site SEO, you will NOT be ranked well.   However, 
WITH on-site SEO, it is USUALLY NOT ENOUGH to rank well (unless you have very little competition in your city).
What is required is OFF-SITE optimization of external web properties – (create them, brand them, populate with content that LINKS to your site, get Social Media buzz about them).  
Nowadays, even ranking well is not enough – an online REPUTATION is needed to get more conversions from traffic to prospects and sales.

THIS is where (1) those who rank well and (2) those who don’t differ.
(1) is willing to invest time or money in the ongoing external content & brand marketing (Offsite Optimization).
(2) is NOT willing to invest time or money into ongoing external optimization.

Conclusion?
Don’t follow the mistake of Arlene and equate these statements
there are tons of people doing websites”   with
we make websites AND optimize them AND work at it until it gets LEADS for the business“.

There’s a whole lot more time, effort, and expertise separating those statement, and few are really doing comprehensive packages (partly because many businesses aren’t willing to pay for it).  That’s why the competition is a lot LESS than people realize.

Please leave your comments or observations.
No disrespect to Arlene – a far better person and business person than I, I’m just pointing out how even smart business people don’t get the difference between “just doing websites” and even SEO, and overall optimization of not just the website, but other web properties to make it all work together to get leads.

People know that Marketing is needed beyond websites, but perhaps this is where the confusion happens.
Modern SEO is a form of marketing, they are not separate services anymore, but integrated.  Many good marketing activities WILL increase the rankings of the website, and good marketing content on the website will increase conversions.  So part of any good SEO package will be what is often considered in the “marketing” category.  But the focus in external optimization are the parts of marketing that increase search rankings – popular articles linking to your site, social media buzz about the site, videos, etc.

Optimization of the website is crucial and is a foundation of good search rankings.  But then the broader activities need to BUILD on that foundation for it to be complete.

Call us for the latest SEO packages and deals.   778-578-1202

See the Dragon’s Den episode with Nanaimo’s Morgan Cary, and notice how he says they do way more than websites, but people only hear “you do websites”. This is very typical – it’s the only part people can understand and relate to, and it’s what feeds the GoDaddy model of cheap websites – and people wonder why they get no customers – because it takes MORE than just having any old brochure website to get new customers – it needs to speak the language of both search engines and target customers.

We are also helping a real estate agency in New Westminster with website + SEO.  (please visit the site)  It does take time, and while researching a system, we did come across this company mentioned in the video, but not everyone can afford their excellent high-end system, so we chose a plugin instead that feeds the property info, and has some better SEO features than most out there.  I assure you, boiler plate real estate sites (which ARE in abundance) are NOT good for SEO (in spite of some company’s claims) – since they are either framed, or don’t allow for individually optimized pages and urls.  There really are very few real estate websites that are really designed with search engines in mind – but it takes more effort.

YEAR END SPECIAL for Mega Digital Marketing Promo

Incredible OFFER: End of the Year SEO Discount.

Now is the time to save on taxes, plan a successful 2015 year of Traffic to your site.

Traffic Increase GuaranteeOrder our $695/month SEO package, and get over $6000 worth of social media marketing for FREE.

This package is for 12 keyword phrases, lots of blog content marketing, press releases, and at least one promo video.
Or, get more aggressive with fewer keywords, like the 3 keyword phrase package.  

(you are also actually getting the 695/m package for around 575/m with quarterly payments).

Must order by December 13, 2014, so we can begin in December.  See the details here:

2014 Year End Extreme Digital Marketing Promo

This package comes with a GUARANTEE of 40% increase of TRAFFIC to your website in a year for newer sites, and 20-30% a year for websites that already have 2000+ visits per month.  Genuine web traffic will come from search engines and other digital marketing such as content marketing and social media efforts.
Conditions apply.  

CALL NOW for a meeting – phone or in-person.  Toll-free – 1-877-959-3302    Local: 778-578-1202

ALSO, Give your Brand a Big BOOST with this Discount.
Brand Booster is normally $595, get it in November/December for just $427.

Click the picture below to see what you get:

Boost Your Business Brand Online

Beat Negative Reviews about Your Business with Effective Online Reputation Management [Video]

Online reviews can impact your reputation and eventually your whole business. That’s a fact. Want proof? According to research, a massive 80% of consumers can change their purchase decision after reading a negative review online. They do this even if the business in question was referred by a family or friend as a separate study by LMG showed that of those who searched online for referred businesses, 52% looked for reviews or ratings. Online reviews are that powerful.

Read More

[Video] Online Marketing Company and Services Overview: How Does Our Agency Actually Work?

The necessity for your business to have an outstanding online presence and website has never been greater. For this reason, many local business owners like you are trying their best to find digital marketing agencies that can assist them in their online business goals. However, those who have yet to work with a consultant or a marketing group have little idea on what exactly these types of companies do. So how does an online marketing and web design agency actually work? Using our agency as a case study, here’s how. Read More

Appear, Engage, & Influence: Get the 10 Benefits of Online Reputation Management [Infographic]

Online reputation management (ORM) is an important aspect in the online marketing arena. While it is used to improve a business’s or a person’s reputation on the World Wide Web, ORM carries a negative connotation to some professionals and business owners. That is because it is sometimes wrongly equated with posting fake consumer reviews on various popular websites, including social networks. In reality, the proper practice of ORM does not rely on fake reviews, but on positive content, genuine consumer feedback, and sharing via social media.

Having ORM performed on a business may also imply that this business has a bad reputation already, but this is not necessarily the case. ORM can be a reactive or a proactive measure. Consumers nowadays are greatly influenced by opinions of other consumers found online – where they actively look for information about businesses, products and services – that not having a bad reputation isn’t really enough. The good word about your business should be out there online more than your competitors so that your target customers will choose you over them. Read More

Online Reputation Management: Leveraging Content & Social Media, Not Fake Reviews

In 2013, Dimensional Research carried out a study sponsored by a software company. While the research was about customer service and how it affects sales of midsize companies, researchers uncovered nuggets that changed the way people look at online reputation management forever. Those nuggets are as follows:

  • 86% of respondents said negative reviews influenced their buying decisions
  • 90% said positive reviews influenced their buying decisions

In today’s online world, it will be a huge mistake to ignore reviews about you or your business on the Internet. More so, it will be a bigger mistake to leave everything to chance, wishing that satisfied customers post the best testimonials while disgruntled ones keeping their opinions to themselves. Your target buyers are out there researching for you on the Internet and are looking for an excuse not to deal with you. Don’t give it to them. Read More

How to Evaluate Your Online Marketing Agency Partner [Infographic]

Business owners nowadays understand the importance of working with an online marketing consultant or agency. Owners won’t need to learn the technical aspects of search engine optimization (SEO), social media, web design, and other Internet marketing-related services. They can focus on the core business by employing the help of agencies. Now, the only problem is finding the right agency. But unfortunately, many business owners struggle in this aspect.

Read More

Qualities of an Effective Online Marketing Agency: Guide for Business Owners

To give your business a solid online presence, you need the help of an online marketing agency. Research shows that in 91% of small businesses, the CEO also serves as the primary marketer. Playing double roles doesn’t come as a surprise as 96% of these businesses have a staff of five or fewer.

Unfortunately, business owners and managers like you simply do not have enough time to dabble and experiment online. The core business – be it a bakery, carwash, dental clinic, or restaurant – needs you. You need to be running operations. Trying to learn the technical aspects of online marketing and sacrificing time for the business is not worth it.
Read More

PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic [Video]

When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor. And if they’re a bit technology savvy, they put promotions on their website. Problem is, these channels don’t always bring in the urgently needed store visits or the much-awaited online purchases. They should have gone with Pay per Click (PPC) advertising instead. Here’s why. Read More

  • About Us

    We create and optimize small business websites, videos, and social media pages for companies throughout metro Vancouver, BC. We especially like meeting face to face with business owners in Surrey, Delta, White Rock, Langley, Burnaby, Coquitlam, Tri-cities, Aldergrove, Maple Ridge, and Pitt Meadows.


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