Responsive Web Design: How Businesses Risk Losing Customers by Ignoring Google’s Recommended Mobile Friendly Configuration

Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be turning away prospects who browse your web pages via smartphones, tablets, or laptops. And frankly, mobile users are prospects you wouldn’t want to lose.

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Go for Mobile Responsive Web Design

Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign

Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realize that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul.

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Why We Are the Perfect SEO Solutions Provider for Your Business

SEO providers will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! But only because we know we really are. Here’s what sets us apart and why you should choose us. Read More

Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?

Most people think of cute animals when they hear the words “Penguin” and “Panda” but for many search engine optimization service providers, these two words are to be feared. Google’s Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online users.

While algorithm updates should be primarily a concern for companies providing online marketing services, business owners who use SEO services should also know about them. That’s because if your SEO service provider happens to violate Google’s SEO guidelines, these algorithm changes will drastically affect your website’s ranking and your business will suffer the consequences. So before it’s too late, read our guide on the dreaded Google Penguin and Panda updates and what they mean to your business.

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Video for Real Estate Professionals

Video can help real estate agents and brokers gain trust and new customers, depending on how you market it.

Download this free white paper on how professional video benefits real estate agents.

Here are Sample Real Estate profile videos by our partner videographers and video producers.

30-second profile: $695

30-sec. profile: $695

Sample Custom video: ($1000+)


60-second video profile:  About $1200

That real estate salesman explains the close relationship he develops with his clients as well as the pleasure he derives from helping them. By mentioning that he is from Burnaby, he increases client confidence in his knowledge of the area.

30 sec. profile – Mortgage Broker
.

See our prices here

New Marketing Landscape

Welcome to the new world of online marketing. 

Effective marketing begins with not only knowing WHO is your audience, but the main MEANS by which they respond to marketing. 

Here’s a new infographic to show the 3 best marketing mediums to use today.  How is your business doing with them?

New World Marketing

by Column Five Media.
Explore more infographics like this one on the web’s largest information design community – Visually.

Did Google Call You to Update Your Listing?

Someone asked me, “Google phoned me with an automated message and said I needed to update my business listings – is that legit?”

The short answer is NO.

These tricksters are wanting you to THINK they are with Google.
The only automated phone call from Google I know of is when they are verifying a phone number that you just recently submitted to them online for your Google Maps/Places/+Local, and requested a verification PIN.

Whenever somebody phones you offering any SEO services, or anything to do with your listings or ranking in Google, you need to first find out if they are honest and actually care about your business. Ask them questions.

I got that automated message several days in a row. Here’s how it went.
Phone rings.
Me: I answer, “Hello, Found Online Solutions, … (& realize it’s an automated message – so I listen.)
Caller: “Our records show that you have not updated your Google listings” “To update them now, press 1. To be removed from this call list, press 2” (something like that).
Me: I press “1” so I can find out if they are legit.
Caller: The tone switches over like transferring to a person. “Hello, this is Mike. Who am I speaking with?”
Me: “Duane. Who am I dealing with? Which company are you with?”
Caller: “Didn’t you hear the recording” (Note: not only avoids answering & tries to make like my question is dumb, but the ONLY mention of a company in the short message was Google, therefore his INTENTION was that I assume he is with Google withOUT him having to specifically claim it – a pre-thought-out legal loophole so he could say, “I never claimed I was with Google”).
Me: “Yes, but I want to know what company you are with and what’s your website”
Caller: “What are you doing, a research project or something? I’m the one calling you and asking questions.”
Me: “Well, it’s reasonable I should know who I’m dealing with before continuing”
Caller: (obviously annoyed) – “Have a nice day” (hangs up).

As far as the services they may or may not perform for my listings – I can’t say if they are scammers or not – but if they operate this way right up front – what kind of services will they be? Their “intention to deceive” is right at the beginning with their very identity.
See more I wrote about SEO scams and ripoffs.

However, I pity the many that are falling for their very short sneaky phone message thinking they are Google. I’d love to hear if anybody has actually received any services from them. I didn’t get far enough to test it. I should have kept letting on that I thought they were Google and see what they offered me! (but then I guess I would be deceiving?)

What about the “no call list”?

A word about “no call list”. If you are a business, you cannot be on a no-call list. If you are working at home, but you ever gave your phone number as your business number, then people are calling you as a business, not home. Also, companies phoning from overseas pay no attention to home-number no-call lists anyway – and nobody can do anything about it.

I get sick of those calling “about your computer. it’s not secure” stuff (who used to make you think they were with Microsoft), so after being interupted so many times and telling them to remove me, I finally said, “Look, I’ve told you to remove my number 3 times – please delete it now while we speak. Go into your database and remove my number. (pause, or he keeps trying to speak) Have you done it yet? (keeps trying to talk). Is it done yet? I hope so. (I hang up). I know it’s not very polite Canadian, but it works – they haven’t phoned me again.
They get my polite answers the first one or two times.

In summary: For any solicitation call – they’re not ALL bad – just politely ask their company name and website address. Any legitimate or non-hiding search engine marketing company will be happy to tell you.

Call us at 778-578-1202 for any legitimate help in optimizing your local business listing in Google. We are not with them, but we study their many changes, keep up to date on what they want, and make sure you do things right for best chance of being found online.


What’s Your Local Score?

Enter any business name and zip code and see how optimized it is for local search.

7 ways Google+ Makes sense for your SEO

Google+ has thus far not been taken very seriously by businesses aiming to market their products and services. This is rapidly changing! Google+ has positioned itself nicely to challenge Facebook as a major social network for business. Websites using the +1 Button increase page traffic by 350%, and over 925,000 people join Google+ each day! Combine all the functionality of your Google account, and big search engine benefits, you’ve got something we can get excited about.

Seven Tips for Utilizing Your Google+ Page

Here are seven techniques for getting your Google+ page to help your business.

  1. Complete your Google+ profile – Give this a bit of thought as you do it. Use interesting photos and images, and be sure you link out to your other social media accounts.
  2. List your contact info – Include hours of operation, your contact details, along with maps and directions.
  3. Link to your blog or site – Be sure to link to your main business blog or site. This will result in added traffic plus a great link.
  4. Create a business page – Showcase your business where it matters. This has direct benefits for search engine results and for people who find you on Google+.
  5. Link out to your content –Doing this will have a number of benefits, first of all getting them indexed nearly instantly, and also a number of other search engine advantages. You can even use your Google+ page to make posts, including multimedia that can link out to your content elsewhere.
  6. Utilize Direct Connect – Utilize this feature in Google+ to let visitors to add you to circles whenever they find you in search. Think of this as a Facebook “Like”.
  7. Use video chat in Google+ Hangouts – Whenever you hold a video chat, Google+ streams it, records it, and supplies you with the recording via email. You can then upload to YouTube if you want, or use it on your website or in private. One excellent strategy to use these is to create impromptu product demos.

This is only the beginning of what’s possible with Google+. To see more methods along with a very cool infographic on the subject see this post on CopyBlogger.

Grab your free Google+ Local ebook with detailed instructions to get the most out of Google Plus Local.
Don’t forgot that we can help you optimize your Google+ Local page with our local search ranking services 

5 small business marketing essentials

5 Essentials of Small Business Marketing to Keep You Ahead of the Competition

Small business marketing is not for the faint of heart, but if you’ve been in marketing for longer than two seconds, you know that. Marketing your business is dependent on doing some key factors well and these items can make or break a small business in this dog eat dog world we live in. Competition is fierce and learning how to make the most from your web pages is tricky.

Here are five important actions to keep you ahead of the competition!

  1. Create a Marketing Plan – Don’t leave anything to chance. Construct a well-thought out, concise plan that maps out every one of your marketing elements along with what you need to do to make it work. Make it as detailed as possible. At the very least fill in the broad strokes.  But don’t just plan blindly, base it on research.  How do customers typically find and choose a business like yours?  No point planning a direct mail campaign if most of your audience prefers to look online
  2. Social Media Marketing – 91 percent of experiences social marketers generate improved website traffic and 79 percent generate more quality leads according to MediaBistro.com. How do they do this? They don’t waste time with their social media marketing. Map out a plan for social media an stick to it.
  3. Build a Mailing List – MarketingProfs.com reported emails averages a ROI (return on investment) of $40 for every $1 spent. This far exceeds keyword ads ($17) and banner ads ($2). Don’t be misled into thinking collecting and building an email list is dead. If you don’t build a list, you’re failing to build your business!  You just cannot afford to leave such a large source of potential profits for your competition.  Build an email list above all things – it’s worth gold.
  4. Video Marketing – Research shows a video is 50 times more likely to appear on the first page of Google than any other text page! This really is too good to pass up. Small businesses can engage in this by video marketing. The video market is still relatively untapped and having a simple video advertising your wares can gain you loads of Google traffic along with authority.
  5. Have a Mobile Presence – Ensure your site is optimized for mobile, as more than half of all searches now are emanating from some type of mobile device. Microsoft reports that mobile browsing is projected to overtake desktop browsing by 2014. Having your pages mobile optimized can help improve your reach, and also corral impulse buyers.

Don’t Be a Superhero and Do It Alone!

None of us can do it all, particularly when it comes to the constantly changing world of online marketing. Find out what’s working now, learn from the best you can afford, and hire the best outsourcing you can get. It will pay off handsomely in the end!

Entrepreneur Training & Networking Surrey

Small Business training and networking in Surrey

SEEDS is putting on what they call an “Entrepreneur Exchange” on the first and third Thursday night of every month – from 6 – 8 PM at the Surrey Central Library 10350 University Dr.  It’s free for anyone who registers.

This Thursday, 20th Dec, come meet The Minister of Children and Family Development Stephanie Cadieuxwho will be our special guest participating in a workshop and Speed Consulting with SEEDS consultants.

This Free event offers networking opportunity, 1 on 1 consulting, group coaching and 20 minute sample classes on several business topics.

I may get to do a short workshop on SEO or building of your online reputation.  Come join us.
E-mail admin@seedsbdc.com to reserve  a spot for you plus 1 guest.

Activities include:

·         Computer Security for Business Owners

·         SEO

·         Market Research

·         Time Management

·         Taxes for Small Business

·         Speed Consulting

·         Group Coaching

Will you be able to join us for Entrepreneur Exchange?

 

  • About Us

    We create and optimize small business websites, videos, and social media pages for companies throughout metro Vancouver, BC. We especially like meeting face to face with business owners in Surrey, Delta, White Rock, Langley, Burnaby, Coquitlam, Tri-cities, Aldergrove, Maple Ridge, and Pitt Meadows.


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