Local SEO Services in Surrey, Langley, Vancouver BC

Let’s face it, if you are not found online where potential customers are actually looking for you – search engines, then you are leaving money on the table.  Without a strong online presence that is optimized to be found by search engines in your local area, others on page one of local search results are getting all the business you could have a share in.

What is “local SEO”?

SEO stands for “Search Engine Optimization”.  This means you or someone else spends lots of time studying just what elements ON or OFF your website or online property will make it easier for search engines to know what your site is about, how relevant it is for various phrases people search, how popular it is to viewers, and how credible it is to your local area.

“Local SEO” just means optimizing your site specifically for people searching with local intent, like “web design company near me” or “local marketing consultants surrey” or “langley seo company”.  Optimizing for LOCAL requires some different activities and focus vs optimizing for general national or international discovery – in some cases it’s easier than national in that there is less competition – but it’s also more difficult in larger cities because there are only 3 spots on the first page in the Google Maps section, or Bing/Yahoo maps, compared to 10 listings of normal search listings.

However, being found online involves much more than “optimizing your website” with certain keywords.  I prefer the term “web presence optimization”.  It’s about making sure all the search ranking factors exist on your website, social, and even video – which includes ability to show your expertise to your local market in your industry, your authority, your reputation, and your relevant answers to questions your potential customers are thinking about.  We find out what’s in the mind of your audience through extensive keyword research to determine their questions and intent.

Why do we need local SEO services?

The benefits? Your home-based or brick-and-mortar local business would show up in Google Maps, Bing Local or Yahoo Local listings, and many other local directories and review sites, including Facebook Local.  You have more of a chance to show up on the TOP of page one local search results page.     Consider page one as prime search engine real estate.  It’s all about location, location – be where the traffic is.  The good news is, most local businesses have no permanent claim to page one or top spot.  You can compete for it – even if you aren’t up on local online marketing or SEO.  Just leave it to a local search specialist.  Because others are also focusing on SEO, monthly content and management should continue to capture more interest and visibility of your web presence.

Local search results look different from national search results, so the goals and activities to rank your website for LOCAL searches are different.  In local listings, your business can show up in both MAPS and normal organic results.  You can also get phone calls directly from your listing in mobile results.

Your business wants to be found online so they can see your phone number immediately and call you.  Potential customers look for reviews, credibility, authority, and relevance –  so continual updates and articles showing your expertise are vital to gain trust and attract leads.

Benefits of having a professional local search expert help you?

• Saves you time.   Doing it right for maximum advantage will take you lots of time, not just for foundational setup, but also for monthly tracking, analysis, ranking strategies, and authority content.
• Saves you money, since time is money.  How much are YOU worth per hour?  We can do it for less than if you paid yourself to do it.
• Saves you from a big learning curve and waiting too long, losing potential customers.  Most never get around to it, and neither does your volunteer relative end of prioritizing your business.
• Saves you from potential mistakes that can get you demoted in search results, or even delisted.  You need the knowledge of someone constantly learning  this topic for maximum impact.
• Saves you the headache of keeping up with all the changes! Google Maps now Google Places, now Google+1 Local, now Google My Business (GMB), and now Google Business Profile (GBP).  What next?  Google makes hundreds of changes to their algorithm every year.  We spend our time keeping up, but the small business owner has no time.  Hand over the headache to us!

Even nationwide or international companies need to focus on local search engine optimization if they want to have local customers.  Setup pages for each local city.

If you are an independent agent of a national company, it would be in your interest to have your OWN lead-generating site, or at least Facebook page that you can optimize for local keywords.  Instead of  agentname.sunlife.ca, you could have a site that’s optimized to be found in Google maps apart from the corporate site – registered with your company name and optimized for “life insurance agency Surrey” or something like that.

What does our business need to get better found in local search results?

There are several factors that help your business get better found in search. Each business, niche and city may have a different need and diagnosis as to what is the solution for them.  Let’s setup an appointment and I guarantee as your local Surrey SEO specialist, you will learn something useful for your local business’ online presence- whether you use our local SEO services or not.

We don’t exist to “sell services”, but to “bring solutions”, Found Online Solutions.

Sign up for our free report on your local findability score.

Our Surrey SEO company web marketing consultants’ aim is to get you to the first page of search results through:

*  Google Maps Optimization

*  Google Listing Services, or now it will be called…
*  Google Business Profile (GBP) Optimization service

*  Local Directory Listing and Citations Service

If you want do-it-yourself (DIY), here is a detailed step by step Google Exposure guide to setting up and foundational optimization of your Google Business Profile.

See some of our Local SEO packages (coming soon), and our Local Brand Optimization packages.

Note:  We cannot and do not guarantee any specific position in search results, which ultimately rests with the search engine itself.  But we do guarantee first page results for some local search phrases, and to use our collective SEO knowledge, experience, and implement best SEO practices to get the best results possible.  How long it sticks depends on your competition, how aggressive you want to be, popularity of your site based on perceived authority or expertise on your topic, and inbound links.

Those who follow our recommendations for a year, however, DO get a guarantee – a traffic increase guarantee (depending on age of website) – from 15% for older sites to 40% increase for newer websites.  This increase should translate into increased profit for your business – so when it’s done, your spend is an INVESTMENT in your own business, and NOT a “cost”.  Give us a call at 778-578-1202.

CASE STUDY: – A local company owner reached out to us for a new website.  During our discussion, he showed how YP was claiming he was getting tons of traffic & calls – but his experience showed otherwise. I also couldn’t find his website in Google for common search phrases.  I offered to redo their website, well optimized, and promised an increase of real traffic and calls with a one-year discount of SEO.  It was less than $10,000, and less than what YP wanted to charge him.  After a year, he had all the free traffic he needed and all the business they could handle- at top of search for many key phrases, so no need for paid advertising, and all they pay for now is reputation, hosting, and minimal maintenance.  I am CERTAIN they got more return than they invested – even in the first year.