Years ago, businesses realized that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realizing that having a website and optimizing it for search engines is no longer enough. They now know that pure “organic” or free traffic won’t keep the cash register ringing. They need pay per click or PPC advertising.
Unlike SEO, you will need to directly spend for traffic to implement PPC, which is also known as paid search. But there’s a reason why the big players are investing heavily in this channel – they are earning from it. Indeed, PPC can complement “organic” online marketing efforts. When you want instant, targeted traffic, paid search is the way to go. Continue reading